The Psychopath Life Coach explores the complex life of Lewis Raymond Taylor, a convicted criminal who transformed himself into a globally recognised life coach. We were commissioned to design the key art for this Netflix documentary, with a brief that centred on duality. To reflect this, we crafted a split-portrait concept, merging two contrasting expressions to visually capture the tension between past and present. A dark, moody colour palette helped set the tone, while cracked glass elements were used to symbolise fragility, distortion, and the fractures within identity. The final artwork aimed to intrigue, unsettle, and provoke questions - just like the story itself.