The Power of Motion Posters in a Scroll-First World

Motion posters are no longer a novelty. They’re a crucial part of modern film campaigns, especially when your first impression happens on a phone screen, not in a cinema.

If key art is the billboard, motion is the teaser.

Catching Eyes in a Fast-Scroll Feed

Audiences move quickly. Static images can be missed. Motion posters grab attention with subtle animation, flickering lights, shifting type, or an eerie bit of atmosphere. Just enough movement to make someone pause and look closer.

Enhancing Mood and Tone

A poster can suggest genre. A motion poster can feel like the film. Whether it’s tension building through a slow zoom, or a glitch effect hinting at a sci-fi twist, motion adds depth to the storytelling.

Designed for Every Platform

Instagram, TikTok, trailers, online ads. Motion posters work across formats and get shared more often than static artwork. They’re versatile, engaging, and tailored to how people discover films today.

Cost-Effective Impact

You don’t need a full trailer to create buzz. Motion posters are a fast, high-impact way to generate interest and communicate visual identity long before a full campaign rolls out.

How We Approach Motion at The Paperview

We start with the key art and build from there. Every movement is considered. Nothing overdone. Just enough motion to bring the story to life without losing the strength of the design.

If your artwork moves, so will your audience.
Motion posters aren’t an add-on. They’re a creative tool that helps your film stand out, build hype, and get remembered. Let us help you create one that hits the mark.